Beneteau（博納多）百年歷史回顧展
正值博納多130周年與藍高30周年之際，博納多中國精心籌備了這場百年歷史回顧展。為期四天的歷史展于位于上海外灘的羅斯福公館舉行。回顧博納多與藍高歷史上的一幕幕精彩瞬間、一座座里程碑，帶領(lǐng)大家發(fā)掘蘊藏在背后的博納多百年理念與靈魂。博納多歷史上的經(jīng)典船型鋒仕20也同臺出展，慶祝這值得紀念的時刻。作為鋒仕20巡回路演的收官之戰(zhàn)，博納多這次在陸上和公眾進行“親密接觸”。
11月20日周四下午的歷史回顧展正式開展。開幕酒會匯集了行業(yè)精英和媒體朋友。共計約有200人到場，共濟一堂。而周五晚上，博納多在羅斯福會所舉辦高級私人晚宴。來自中國各地的博納多船東與藍高船東，以及中國的各地經(jīng)銷商齊聚一堂，暢所欲言，共襄盛舉。
歷史回顧展的展廳分三個區(qū)域，主題分別為博納多及藍高歷史回顧，產(chǎn)品成功要素，和在中國的各項活動。周五至周日全天向公眾開放，歡迎所有關(guān)注并喜愛游艇及博納多的朋友們前來參觀。
本次活動得到了合作伙伴悅榕軒和源舟文化的大力支持。由全球頂級旅游度假酒店集團悅榕集團打造的悅榕軒項目，是悅榕集團根據(jù)賓客的需求，專為身兼度假者和投資者雙重身份的業(yè)主設(shè)計，房產(chǎn)置業(yè)與旅游休閑結(jié)合的地產(chǎn)項目。作為上海世博集團的緊密合作伙伴，源舟文化公司整合業(yè)內(nèi)外優(yōu)質(zhì)資源，聯(lián)袂其姊妹公司上海曼祖游艇俱樂部為游艇品牌商提供專業(yè)的游艇貿(mào)易平臺。
自2005年以來，博納多就一直活躍于中國市場，積極推動中國航海文化的發(fā)展。博納多在中國的經(jīng)銷商已達10家，有超過300艘博納多藍高船艇航行在中國的海面上。作為中國杯國際帆船賽合作伙伴的博納多，也是青島國際帆船周的官方合作伙伴。同時，博納多與經(jīng)銷商通力合作，廣泛組織各種地方航海賽事，比如澎湖杯帆船賽，淀山湖博納多杯，三亞鴻洲博納多杯。今天，博納多雄心勃勃，全力出擊，將致力于不斷激發(fā)中國航海愛好者的潛力。
此次百年歷史回顧展的成功舉辦，是對博納多和藍高誕辰的獻禮。展覽讓普羅大眾零距離接觸帆船文化，切實感受游艇的魅力。回顧歷史的同時，讓我們一起展望中國游艇業(yè)的美好未來！
On the occasion of the 130 years’ anniversary of Beneteau and 30 years’ anniversary of Lagoon, Beneteau China elaborately organized this 130 years’ anniversary exhibition. The 4-day event took place in the House of Roosevelt in the centre of Shanghai, on the bund. Throughout the long history, we review the milestones so as to discover the philosophy and spirit behind. First 20, the legendary model in Beneteau history was on site to celebrate the memorable moment. As the final stop of the First 20 Round China Road Show, Beneteau created an intimate bond between the public and itself on land this time.
On the afternoon of November 20th, Thursday, around 200 VIPs and friends from yachting industry and our media friends attended the opening cocktail party. And on Friday, Beneteau hosted an exclusive gala dinner in the House of Roosevelt for Beneteau and Lagoon owners, along with dealers coming all over China. It is a great honor to celebrate the anniversary with them.
The history exhibition hall was divided into 3 zones: Beneteau and Lagoon History review, Savoir-faire and Activities in China. It was open full day from Friday till Sunday to the public. And the Show drew the special attention to the yacht lovers and the Beneteau fans.
The event is strongly backed up by the partners Banyan Tree Residences and Yachting Shanghai. Banyan Tree Residences, a real estate project combining property with resort entertainment led by the world's top resort group Banyan Group. While, as the closest partner of Shanghai World Expo Group, Shanghai Yuan Zhou Cultural Co., Ltd. has re-coordinated with its internal and external high-quality resources for providing the professional trading platform to yacht brands.
Beneteau has been active in China since 2005. The idea behind this daring implementation is to promote the boating culture and continue its development into emerging markets. Today, the Brand counts 10 dealers over China and more than 300 Beneteau boats are sailing the Chinese seas. International partner of the China Cup International Regatta since 2005, as well as official partner of the Qingdao International Sailing Week, Beneteau is active on all fronts. Meanwhile, working closely with the dealers,Beneteau organized many other kinds of regattas, such as Penghu Regatta, Dianshanhu Regatta and Visun Beneteau Regatta. The enterprise is ambitious and passionate to contribute to revealing China’s boating potential.
The 130 years’ anniversary exhibition on the bund has drawn lots of attention from the industry and the public. Immersed in the charisma of yachting, the public can approach the boat and sailing culture with no distance. The past is legendary, while we believe that the yachting future in China is more and more promising!
Beneteau organized many other kinds of regattas, such as Penghu Regatta, Dianshanhu Regatta and Visun Beneteau Regatta. The enterprise is ambitious and passionate to contribute to revealing China’s boating potential.
The 130 years’ anniversary exhibition on the bund has drawn lots of attention from the industry and the public. Immersed in the charisma of yachting, the public can approach the boat and sailing culture with no distance. The past is legendary, while we believe that the yachting future in China is more and more promising!
