品牌故事：在廣州二沙島奇異莊園品嘗新西蘭美酒

    奇異莊園誕生于追求自然、健康新生活方式的世界風(fēng)潮中，名字的靈感源起于新西蘭的奇異果。1904年，女校長(zhǎng)伊莎貝爾從中國(guó)將獼猴桃種子帶回新西蘭，經(jīng)過(guò)一個(gè)多世紀(jì)的發(fā)展，以奇異果為代表的新西蘭食品與飲品，已成為高質(zhì)量食品的全球性基準(zhǔn)。作為新生活方式的引領(lǐng)者和傳播者，奇異莊園致力于將最優(yōu)秀的新西蘭產(chǎn)品介紹到中國(guó)市場(chǎng)，并最終走向全球。

作為新西蘭進(jìn)口葡萄酒在中國(guó)市場(chǎng)的積極推動(dòng)者，奇異莊園與新西蘭各葡萄酒莊保持緊密聯(lián)系，迄今為止，已成為巴比（Babich）、馬納（Matakana）等10余家新西蘭葡萄莊園的中國(guó)代理商。2008年，奇異莊園攜全球先進(jìn)的連鎖管理經(jīng)營(yíng)模式，拉開(kāi)了在中國(guó)地區(qū)發(fā)展的序幕。在北京、廣州等中心城市建立了旗艦店，并與各區(qū)域代理商合作，先后進(jìn)入上海、沈陽(yáng)、昆明等主要城市，以連鎖專(zhuān)賣(mài)店、特許加盟店、專(zhuān)柜等多樣化形式，為中國(guó)消費(fèi)者帶來(lái)快捷便利的購(gòu)買(mǎi)方式。

2009年初，奇異莊園葡萄酒連鎖（中國(guó)）機(jī)構(gòu)在廣州設(shè)立，主要負(fù)責(zé)奇異莊園在中國(guó)市場(chǎng)的品牌管理、戰(zhàn)略發(fā)展、市場(chǎng)開(kāi)拓和營(yíng)運(yùn)等事務(wù)。商業(yè)實(shí)力與智慧為奇異莊園帶來(lái)更大的成長(zhǎng)空間，也贏得更多合作伙伴的信賴(lài)。在不遠(yuǎn)的將來(lái)，奇異莊園將成為新西蘭產(chǎn)品在中國(guó)市場(chǎng)的全面導(dǎo)航者。

CHATEAU KIWI，NEW ZEALAND WINE CHAIN SHOP

Chateau Kiwi was established amid worldwide frenzy for a natural and healthy lifestyle and got its name from the kiwifruit. For New Zealand it all started in

1904 when a school teacher by the name of Isabel Fraser returned from China with a supply of tiny black seeds of Chinese Gooseberries. With the development of a century, New Zealand foods and drinks have become the global benchmark for high quality food with the kiwifruit as the signature. As a pioneer and promoter of a brand new lifestyle, Chateau Kiwi is dedicated to introducing the best of best New Zealand wines to China and across the world.

As an active player to promote New Zealand wines in China, Chateau Kiwi has worked closely with various New Zealand wine estates. Today, Chateau Kiwi has taken care of the China market for more than 10 brands such as Babich, Matakana, and etc. In 2008, Chateau Kiwi began its expansion effort by adopting world level franchise management techniques. The company has set up flagship shops in Beijing and Guangzhou, and then penetrated into markets in China's major cities like Shanghai, Shenyang and Kunming by partnering regional agencies. In China, consumers can reach New Zealand wines easily at exclusive shops,franchise shops or exclusive booths nationwide placed by Chateau Kiwi.

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